Entertaiment is the enjoyment of entertainment, which can take many forms and entail different levels of participation and engagement. Despite the changing availability of products and technology, traditional forms such as music, theatre, dance or games are still popular. For example, the story of Scheherazade from the Persian professional storytelling tradition has inspired multiple retellings in other media such as orchestral music (Rimsky-Korsakov, Ravel, Szymanowski), film and even video games.

The aim of this article is to answer the question “what is entertaiment?” through a multidisciplinary dialogue with the management area. Bibliographical research was used to list previous definitions and an original systematic process led to new entertainment definitions focused on product, experience, culture and communication notions. These new definitions help to build more solid academic discussions and clearer and wider entertainment materializations.

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