Daily News Podcasts
Daily news is news that happens in a day, often about events or people. It can be published in newspapers or on TV and radio, but increasingly is also available online. Daily news can be focused on politics and business, but can also be general interest or celebrity gossip.
The New York City-based Daily News is a tabloid newspaper founded in 1919 and owned by Tronc since 2017. The paper is famous for its headlines that are sometimes shocking or inflammatory, as well as intense city news coverage, celebrity gossip, classified ads, comics and a sports section. It is the oldest newspaper in the United States, and its website and app are among the most popular in the world.
In the last year we have seen a significant uptick in the number of daily news podcasts, with 102 active shows globally – up from just six 12 months ago. This growth is largely due to the coronavirus crisis, which accelerated publisher investment in this genre. But it is also a sign of growing consumer demand for this type of content.
While it is still only a small part of the overall podcast market, daily news shows have proven to be incredibly powerful drivers for publishers, enabling them to reach a very loyal and highly engaged audience. This has led many publishers to expand their portfolios of daily news podcasts, creating a range of options aimed at different times of the day and at specific audiences.
For some publishers, this has meant launching a single daily news show and then adding shorter, more concise podcasts – such as microbulletins or news rounds-ups – to complement it. Others have taken a more holistic approach, developing a weekly long-form podcast that builds in elements of news, culture and opinion, alongside the core daily news bulletins.
We have also seen some publishers experiment with a hybrid approach, which is starting to become more common. In Australia, Guardian has launched Full Story, a weekly podcast that is structured around one big story each week, while in the US NBC has developed Today in Focus, which uses a narrative storytelling format to give audiences deeper context and analysis on key events.
As the podcasting industry continues to evolve, daily news shows will continue to be important for a wide range of publishers. For some, these will form the core of their audio strategy, attracting their largest audiences and acting as critical brand ambassadors for their wider podcast portfolio. For others, they will be a way of reaching younger listeners who are less likely to tune in to traditional broadcasting or print media. For all, it will be about finding the right balance to meet the needs of the audience.